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ZAPAGATAS corporate image design

Updated: Nov 2, 2020

This is a very special project for me since we are talking about my mom's own business, Zapagatas shoeshop. In 2014 she took the shop and we decided to give it a new look by creating the entire image of the new brand from scratch.


The original idea came from a family brainstorming, a pun between sneakers and espadrilles, the two main products in the store. Moreover, the word Zapagatas also alluded to cats, my mother's favorite animal, which later became the logo of the store.


Este proyecto es muy especial ya que se trata del negocio de mi madre, la zapatería Zapagatas. Allá por el 2014 ella tomó las riendas de este proyecto y decidimos darle un nuevo aire creando de cero toda la imagen de la nueva marca.


diseño logo brand identity corporate zapagatas zapateria
Logo design of Zapagatas

La idea original surgió de un brainstorming familiar, un juego de palabras entre zapatillas y alpargatas, los dos principales productos de la tienda. Además, la palabra Zapagatas aludía también a los gatos, el animal favorito de mi madre y éste se acabo convirtiendo en el logo de la tienda.



Once the store logo was created and the brand's new colors were defined, we played with this design to adapt it to different situations and surfaces: business cards, labels, exterior vinyls, shopping bags and even for a rug that would preside over the store.


Una vez creado el logo de la tienda y definidos los colores de la marca, jugamos con este diseño para adaptarlo en diferentes situaciones y superficies: tarjetas de visita, etiquetas, vinilos exteriores, bolsas de compra e incluso para una alfrombilla que presidiría la tienda.


business card Zapagatas tarjetas visita zapateria
Business Cards for the store
zapagatas labels shoeshop zapateria etiquetas
Labels designed to be attached in every pair of shoes


Come visit anytime! Zapagatas is located in the heart of the Old Town area of Bilbao (Askao Street Number 2). I´ll leave the link to her recently released website and her Instagram account. Show her some love! :)


¡Os esperamos con los brazos abiertos! La tienda está situada en el corazón del Casco Viejo de Bilbao (Calle Askao 2). Os dejo el enlace a su recién estrenada página web y a su instagram. ¡Dadle amor! :)










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